⤴️ EVO13: Visual wiki of Product Marketing goodies
Product Evolution is about helping Product professionals, Product teams, Product organizations and the products they develop to level up.
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A key aspect to take into account when evolving as a Product professional is exploring, understanding, collaborating with and, why not, even practicing Product Marketing Management.
As I mentioned earlier in the edition about the Product Career Map, Product Marketing is an essential facet of the Product Craft skillset, and includes elements such as:
Segmentation, Positioning, Brand, Pricing, GTM and Communication;
If you’re interested in learning more about this area, I’ve just published on LinkedIn a visual wiki with hundreds of visual explainers created by product marketers Anthony Pierri and Robert Kaminski.
Just browsing around might give you lots of ideas on how to:
use Product Marketing terminology like capabilities, features, benefits, value etc.
improve the segmentation that you’re using in your Product work
improve the positioning of your product or portfolio of products
improve the messaging that you use in the product or around it
improve the homepage of your product or specific landing pages or sections
making better use of growth mechanisms for your product
and many more.
Enjoy learning,
Bülent
As a strategic adviser and lifelong learner, Bülent Duagi works with Directors in 🇷🇴 Tech companies to help them make more impact with the limited resources they have at hand, by:
🧭 having a clear strategy that enables better and faster decision making;
🤝 organizing better to both run operations and implement strategy with the available bandwidth and budgets;
🚀 implementing strategic initiatives and programs in an efficient and effective manner, paying attention to the people side of change;
⚡️ intentionally developing proper internal capabilities that are sustainable in the long run.